Where ink meets paper was a cooperation between world–renowned art materials manufacturer Koh-i-Noor Hardtmuth, a graphic artist and Wildshot Productions.
Inspired by the magical flow of black ink on paper, these videos tell a story in which ink comes alive and morphs mysteriously and seamlessly into different graphic shapes. The message behind it aims to be a sense of effortlessness when creating art, inviting to find the flow of inspiration to create. In context with Koh-i-Noor Hardtmuth materials, it suggest that when using the right materials, creating art is easy, effortless and smooth. Almost like the ink becomes alive to express your creative inner world.