Where ink meets paper was a cooperation between world–renowned art materials manufacturer Koh-i-Noor Hardtmuth, a graphic artist and Wildshot Productions. This project was awarded by the Creative Club Austria Venus Award in 2020 for best art direction.
Inspired by the magical flow of black ink on paper, these videos tell a story in which ink comes alive and morphs mysteriously and seamlessly into different graphic shapes. The message behind it aims to be a sense of effortlessness when creating art, inviting to find the flow of inspiration to create. In context with Koh-i-Noor Hardtmuth materials, it suggest that when using the right materials, creating art is easy, effortless and smooth. Almost like the ink becomes alive to express your creative inner world.